Hospitality Signing Ceremony

Today marks the dawn of a new chapter in Sabah’s hospitality industry—one defined by vision, opportunity, and excellence. We are proud to announce a groundbreaking collaboration between ATON Group and CSX Holdings Sdn. Bhd., joining forces to launch AyuHouz: a dynamic venture committed to redefining hospitality and positioning Sabah as a premier global destination.

ATON Group, a proud Sabahan real estate enterprise, continues to grow beyond state borders with clarity of purpose and ambition. CSX Holdings Sdn. Bhd., a dynamic regional investment group, brings to the table robust financial strength and a passion for long-term development. This partnership is only the beginning. Over the next five years, ATON and CSX are set to introduce approximately 1,000 rooms across Kota Kinabalu and Semporna. Today, they actively seek investors, hotel owners, and property sellers ready to be part of Sabah’s remarkable growth story and broaden their footprint in this vibrant tourism landscape.

At AyuHouz, our mission is to elevate homegrown hotels by delivering upscale hospitality at an attainable price point—where luxury meets accessibility, ensuring every guest enjoys world-class comfort without compromise. For investors, this is an exceptional opportunity to engage in a tourism sector brimming with untapped potential.

But AyuHouz is about more than business—it’s about crafting experiences. We aim to welcome international travelers to Sabah’s stunning natural beauty, rich cultural heritage, and heartfelt hospitality. By working hand-in-hand with local travel agencies, we will promote and amplify Sabah’s unique hotel brands, bringing them onto the global stage.

As we move forward, AyuHouz is deeply committed to uplifting our community—creating career pathways for fresh graduates, and empowering hospitality professionals to thrive and lead in an ever-evolving industry. We are not just building a company; we are cultivating a movement that nurtures talent, strengthens enterprises, and redefines Sabah’s tourism narrative.

Welcome to AyuHouz—where opportunity flourishes and new beginnings take flight.